Finally! Lets wrap up this party of post about the festival I attended two months ago. Let’s get something straight though before I describe the conclusion to my festivities; SXSW is more than just an interactive festival of music, film, and social media advances, it’s a social experience on several different levels. Yes there is free live music (minus official shows), free beer, free food, and free transportation (see Ray-Ban Taxi), but what makes SXSW is the adventure of it all. Even though you’re being bombarded with all sorts of corporate messages and absurdly ridiculous marketing techniques (see Giant Doritos Vending Machine Stage), SXSW is a playground for the modern young adult. You experience music you’ve never heard before, try food you’ve never tasted before, meet people you’ve never met before, and participate in all sorts of adventures that will garner stories that will eventually be shared with your friends, future children, or cats. It’s not just one of the best music festivals around, it’s one of the best communal gatherings of young, like-minded people around. I will be back again next year for sure.
Now without further ado, here’s the rest of The SUPER LATE SXSW 2012 Coverage.